Aethon sales and marketing team
Aethon’s autonomous delivery robot — known as TUG — has to be seen to be believed. The ASHP Midyear conference is their chance to showcase it to 25,000 pharmacy professionals from around the globe and 300 fellow exhibitors. Driving traffic to the booth and having a smart, demo-friendly structure when folks stopped is crucial for a high ROI.
For 10 years, Perfect PlanIt developed messaging and themes, designed booth graphics, coordinated massive amounts of AV (and created the videos that run on it) and ordered all needed services to ensure that the booth was ready for high-impact demos of TUG. We stayed onsite for a week to oversee install/teardown and serve as staff inside the booth. Lead generation took many forms: networking events, breakfast seminars, and even ‘wrangling’ an actor