Microsoft communications team
Six regional leads and 160 country marketing managers struggled to produce in-brand, captivating visuals to support their own markets, which required customization and creativity. Perfect PlanIt and Microsoft built an on-demand creative command central to capture requests, work directly with leads and produce every manner of needed materials. This included infographics, interactive Power BI charts, video, animated GIFs for social media, case studies, event support and more.
Demand for the program went from 5% of the available budget in month one, to 200% of the budget in month six. Demand and word of mouth was so strong that requests spread upward to the group that oversaw the program, necessitating a new workstream to accommodate corporate-level projects.