Hobsons Event Team
Hobsons provides educational software to thousands of educational institutions, helping K-12 students identify their strengths, explore careers and create academic plans. Each year Hobsons holds its Hobsons Summer Institute, with hundreds of education professionals from around the country in attendance. The Hobsons team takes the lead, and partners with Perfect PlanIt to support their team's creative efforts. This year, we created the event logo, website and overall design approach. As they created their own materials, we extended the look across signage and presentations for a powerful, cohesive vision.