One of my great frustrations with presentation design is just where it fits on the hierarchy of marketing needs. Or business needs, for that matter. Somewhere just above ‘clean up my inbox.’ The reason it’s frustrating is because the people who make the decision not to invest in better presentations (or, in fact, even in good presentations) are the same ones who’ve invested blood, sweat and tears into their businesses to create a compelling product that they wholeheartedly believe in.
I think of it like this. Imagine the younger you. The one with disposable income and time. And you love your music, so much so that you invest in some serious equipment. Hardcore amplifier and a turntable (still the best way to go). You drop a thousand bucks or two and you’re ready to go. Then you take that system, your precious copy of Sgt. Pepper, Pet Sounds, Nevermind, or whatever and crank it up, all while hooked up to the crappy pair of Radio Shack speakers you bought in high school.
The speakers are your PowerPoint presentation … the only piece that reaches the ear of the prospect. Everything that powers it was a huge investment, but it’s invisible. If you have a poor PowerPoint design, that’s the only thing the prospect will see, and that’s what they will react to. Do you want them sitting rapt, or shrugging with indifference as soon as you are out of the room? You invested the money in the sound system, so make that investment pay off.