PowerSchool
PowerSchool is the leading provider of cloud-based software in K-12 education, connecting students, teachers, administrators, and parents with the shared goal of improving student outcomes. Their current marketing efforts seek to create an emotional connection with their products and the outcomes for students, parents and educators. Perfect PlanIt worked with executive management to craft a compelling story around the idea of "One." Filmed over three days at multiple locations, we built our creative to show that in a world of millions, each student is ultimately the focus of the company, creating an environment where they can grow, explore and thrive. By putting a human face on software, the story acts as both an inspiration and an aspiration, rallying customers to join PowerSchool in a cause, not just purchase a product.
The video launched at a yearly customer conference with outstanding feedback, acting as a powerful kickoff to the entire event. :30 and :15 spots will play throughout the year across a variety of national media and form the foundation of their campaign effort.