Portfolio / Marketing Communications
Marketing Communications

Making Main Stage Magic

WHO

Fortune 500 US Manufacturer

WHAT

After producing two years of virtual meetings for a US-based sales and marketing organization, we were excited to help bring its 500+ team to an in-person event in Phoenix. Expectations were sky high, as was the mood when reuniting with a dynamic group that missed the face-to-face interaction. Sales and marketing leadership takes great pride in the work they do to produce a fun event. This year featured loads of custom content, including an epic 8-minute kickoff video. It was filmed over a marathon two days in December with a cast of dozens, drone shots, factory filming locations and a lot of dancing. We worked closely with an incredible in-house event team. Perfect PlanIt developed the show content including all video, motion graphics and in conjunction with AV, the stage design. In addition to two LED walls with outboard projection screens framing the stage, we incorporated a hidden projection screen which allowed for gorgeous and changing images behind the center windows to create depth and impact. The stage was the centerpiece of the general session, and formed the backdrop for a fast-paced awards gala to celebrate a year’s worth of accomplishments.

RESULTS

The feedback from attendees was universally positive, with many comments about it being “the best event ever!” The entire show went off without a hitch and under budget, setting a very high bar for the next annual gathering.

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